CN2914526Y - Audience rating on-line investigating system based on recognition of TV picture key character - Google Patents

Abstract

The utility model relates to an online audience rating investigating system based on recognition of key characters of TV picture. The system comprises a video character collection module for collecting the picture character of TV channel to acquire realtime data and transmitting the realtime data to a character data comparison module; the character data comparison module for comparing the realtime data, executing character matching, and transmitting the matching result to a data management center via network; and the data management center for statistically analyzing the data and calculating audience rating. The system is characterized in that the character data is subjected to high-speed online comparison with a periodically updated template data to acquire channel parameters per 5 seconds, and the channel parameters are transmitted to the data management center through the network for realtime statistical analysis to obtain relevant statistical report. The system can automatically complete data acquisition, data return transmission, and data processing, and is suitable for acquisition, comparison and analysis of video data of analog and digital TV.

Description

Audience ratings online investigation system based on the identification of television image key character

Technical field

The utility model relates to a kind of TV audience rating online investigation system.

Background technology

The audience rating investigating of TV media is popular already abroad, and as the main reference foundation of estimating program quality, advertising input, worker performance examination.China is the nineties, based on department of general editting office of CCTV, set up with external cooperation in " CCTV Suo Furui media research center ", adopt the import watching rate investigating instrument to investigate, because apparatus expensive, sampling cost height, real-time poor (one day data are provided the soonest), only cover at present tens cities of several provinces at home, can not satisfy the growing market demand far away; In recent years, companies such as Nelson, Hui Cong, the Cenozoic also get involved this market one after another, adopt means such as mass data storage card, diary investigation method to carry out audience rating investigating, reasons such as, the sampling period simple owing to investigative technique grown, the data public trust is low, the mode that each TV station, advertising company all take to buy two tame survey datas is simultaneously carried out program assessment and advertising input reference.

Number of patent application is 03114148.x, name is called the Chinese invention patent of " real-time general TV audience rating investigating system ", a kind of purpose that reaches audience rating investigating by infrared receiver reception remote controller signal is disclosed, the shortcoming of this kind method is because the spectral range of the remote controller of every kind of model is inconsistent, cause this method scope of application not extensive, its limitation is arranged.In the prior art, realize that by each television channel picture key character of real-time tracking the method for audience rating investigating does not also have at present.In addition, also have the method that adopts frequency acquisition, interception to reach the purpose of collecting data both at home and abroad, this kind audience rating investigation method scope of application is little, only is applicable to the analog signal TV, and is just inapplicable for Digital Television.

Based on above situation, a kind of audience rating investigating system with low cost, as can to realize the real-time data acquisition analysis of investigating is badly in need of in media research work.

Summary of the invention

The purpose of this utility model is in order to solve prior art problems, and a kind of viewership information online in real time that provides, video pictures characteristic regular update, investigation apparatus cost are lower, the audience ratings online investigation system based on the identification of television image key character that is applicable to analog-and digital-television video collection, comparison, analyzing and processing.

Based on the audience ratings online investigation system of television image key character identification, it is characterized in that: this system is made of video features acquisition module, characteristic comparing module, control data corporation;

Described video features acquisition module is gathered television channel picture feature, obtains the real time data of television channel picture feature; And give the characteristic comparing module with real-time Data Transmission;

Described characteristic comparing module is with the real time data that the collects processing of comparing, obtain template data, and data definition become required file format, the masterplate data of regular update in data and the database are carried out characteristic matching, and matching result is sent to control data corporation by network;

Described control data corporation is added up the data that receive, and segments database during formation is to add up the audience ratings of each TV station's column; And be connected with printer, display, memory.

The utility model is by each television channel picture feature of real-time tracking, obtain the characteristic of television channel, carry out the online comparison of high speed by the masterplate data of characteristic and regular update, obtained channel parameter every 5 seconds, by network channel parameter is transferred to control data corporation again and carries out real-time statistic analysis, and formation ASSOCIATE STATISTICS report, all data acquisitions of system, data passback, data processing are all finished automatically, and are applicable to collection, comparison, the analyzing and processing in analog-and digital-video data.

System adopts linux latest data storehouse, up-to-date report generation software, can count minute, hour, day, significant datas such as week, month audience ratings, Homes Using TV, spectators' occupation rate, and with various ways such as figure (stereogram, pie chart, trend graph etc.), forms from different angle reflection audience ratings real-time condition.

Advantage is:

1, viewership information online in real time;

2, automated system operation need not manual intervention, has eliminated the influence of human factor to data, the objective neutrality of testing result;

3, video pictures characteristic regular update is effectively avoided changing the erroneous judgement that produces, data public trust height because of TV signal frequency;

4, investigation apparatus cheap for manufacturing cost, need not the investigator regularly in sample of users man, operating cost is almost nil, effectively break through because " sample of users is few, and the survey data public trust is poor " this industry bottleneck that sample devices is with high costs, running cost is brought greatly;

5, be applicable to analog-and digital-television video collection, comparison, analyzing and processing;

Description of drawings

Fig. 1 is a structured flowchart of the present utility model.

Embodiment

See Fig. 1, by being placed on the characteristic of audience rating investigating equipment (video features acquisition module) the collection video pictures in the user family, with the characteristic collected and the masterplate data in the database back (realizing) that compares by the characteristic comparing module, to analyze conclusion and send to control data corporation CPU by network, statistical software through control data corporation CPU carries out statistical analysis again, obtains the audience ratings parameter that needs.This systematic sampling cycle, the online in real time that reaches audience information was substantially handled less than 15 seconds, and was applicable to collection, comparison, the analyzing and processing in analog-and digital-video data.And with statistics by printer prints, perhaps show or store by external equipment (display, memory).

Claims (1)

1, based on the audience ratings online investigation system of television image key character identification, it is characterized in that: this system is made of video features acquisition module, characteristic comparing module, control data corporation;

Described video features acquisition module is gathered television channel picture feature, obtains the real time data of television channel picture feature; And give the characteristic comparing module with real-time Data Transmission;

Described characteristic comparing module is with the real time data that the collects processing of comparing, obtain template data, and data definition become required file format, the masterplate data of regular update in data and the database are carried out characteristic matching, and matching result is sent to control data corporation by network;

Described control data corporation is added up the data that receive, and segments database during formation is to add up the audience ratings of each TV station's column; And be connected with printer, display, memory.

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